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Employer value proposition
Defining your employer value proposition (EVP) and clearly communicating and implementing it to attract, motivate and retain the best talent is growing in importance, particularly in markets characterised by skill shortages.
We think the best description of EVP is the association between what an employee gives to the employer, with that the employee receives from them in return.
EVP represents a two-way deal: what you offer your employees in order to continually attract new talent and engage them once they are there, but also what you expect in return.
A positive working culture can make all the difference in attracting, engaging and retaining staff as two of our specialist recruitment brands found in their recent Voice of the Workforce research. Of the 4,000 engineering and technology professionals surveyed by Matchtech and Networkers, 40% said a negative culture would be one of the most influential factors in their decision to leave their current employer.
An Investors in People survey also revealed that 1 in 4 employees are actively seeking a new job, reinforcing the importance of ensuring you have a strong proposition and – more importantly – that your staff are fully aware of it
Our services both help you structure a compelling EVP which will attract the right talent in the right place and ensure that it’s communicated effectively.
These services can be tailored to your budget and requirements and can include:
- Analysis of your current attraction and retention activities and results with recommendations
- Analysis of how prospective candidates currently perceive you as an employer and recommendations to improve attraction and retention
- A full EVP project creating your EVP and providing you with tools and recommendations to promote your brand in both internal and external market places